Sabah Tea New Campaign Idea "Sip into a New Day"

I identified the variety of flavors in Saba tea as its unique selling point (USP). So, I proposed selling it as a set, with each tea bag offering a different flavor. This allows consumers to enjoy a new taste every day, bringing a fresh start to their day and making daily life more enjoyable.

Video Commercial Idea: The theme is to enjoy a different tea flavor each day, just like changing outfits or accessorizing. Many young people follow the same daily routine for work or school, and this concept encourages adding small but meaningful changes to their day—making life a little more exciting and enjoyable.